Tackling advertisers’ challenges online: the essential 标准 to know
We've 工作ed with IAB Tech Lab to map how existing industry challenges are addressed by current industry 标准. Check out our breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement and the 标准 that you should implement to help mitigate them.
Financial audit transparency
The Cross Industry Programmatic Taskforce has produced a set of 工具 to enable advertisers and publishers to act on their existing rights to financial audits of their programmatic supply chains
Guide to Made For Advertising websites
Our guide to Made For Advertising websites explain their risks and detail common characteristics to help advertisers avoid placing ads on them
Environmental Sustainability 常见问题
The S常见问题 highlight how companies are reducing their carbon emissions and what they set out to achieve in the future. Explore responses now as well as how to get involved
Programmatic: the basics
Are you interested in learning more about transparency in the supply chain? We have developed a handy guide to understanding programmatic. Take a look at the different stages in the supply chain and what they do.
A Guide to the 连接电视 Supply Chain
Building on our ‘Changing the Channel”, Programmatic Supply Chain 工作, this guide will help you understand the supply chain in one of the newest, most exciting and innovative sectors within digital advertising, 连接电视.
It provides practical insight into the fast-growing CTV sector by curating advice and guidance from the IAB’s CTV Advisory group.
Financial audit transparency in the programmatic supply chain
The Cross Industry Programmatic Taskforce – including IAB UK, 国际海底管理局, 国际音标, and the AOP – has produced a set of 工具 to enable advertisers and publishers to act on their existing rights to financial audits of their programmatic supply chains.
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